ECCB Media Training for ECCU Police Officers

• Understanding journalists' objectives help you respond appropriately – they need clear facts, compelling visuals, and quick responses. • When approached by media during an incident, unless you're a designated spokesperson, politely direct them to the appropriate officers. • If you must interact, stick to confirmed facts only – never speculate, minimize, or make promises. • Avoid security jargon – speak in clear terms the public will understand. • Remember that 'no comment' often sounds like guilt or evasion – instead say: 'We're gathering facts will provide information shortly.’

Working with Media During a Crisis