ECCB Media Training for ECCU Police Officers

3-part message structure:

• Effective crisis messages follow a simple structure: o "1. Acknowledge what's happened and show appropriate concern" o "2. Bridge to your key message about what's being done" o "3. Communicate specific actions and commitments" • The best messages are under 30 seconds when spoken – about 3-4 short sentences. • Always emphasize public safety, operational continuity, and cooperation with authorities.

Message Development