ECCB Media Training for ECCU Police Officers

1.Stay calm and professional - Your demeanor sets the tone and affects public response. 2.Use plain language - Avoid security jargon and technical terms that confuse people. 3.Stick to confirmed facts only - Never speculate, guess, or share unverified information. 4.Direct inquiries appropriately - Unless authorized, refer people to designated spokespersons. 5.Never say "no comment" - Instead say, "Information will be provided as soon as it's confirmed." 6.Acknowledge concerns - "I understand this is concerning" validates people's feelings. 7.Provide clear directions - Give specific, actionable guidance when public safety is involved. 8.Assume you're being recorded - All public interactions may appear on social media. 9.Respect financial anxieties - People are especially sensitive about access to their money. 10.Follow through on promises - If you say information will be available later, ensure it happens. 11.Maintain consistent messaging - Align your statements with official ECCB communications. 12.Document significant interactions -Record public concerns for post-incident improvement.

Critical points when interacting with the public during a crisis: