ECCB Media Training for ECCU Police Officers

DOs Content and Messaging

• DO stick to verified facts only – never speculate or make assumptions.

• DO acknowledge what you don't know with phrases like "That investigation is ongoing" or "We'll provide that information when it's confirmed."

• DO emphasize public safety and the actions being taken to maintain security.

Press Conference Guidelines for ECCB Police Officers (Cont’d)

• DO use the "bridging technique" to transition from difficult questions back to key messages.

• DO use clear, jargon-free language that the general public will understand.

• DO acknowledge the legitimate concerns of the public and media.

• DO reinforce the bank's commitment to security, transparency, and cooperation with authorities. Process Management • DO establish ground rules at the beginning (e.g., one question per journalist, time limitations).

• DO call on journalists from various outlets to ensure balanced representation.

• DO correct misinformation promptly but tactfully.

• DO refer technical banking questions to appropriate ECCB officials.

• DO conclude with a clear summary of key points and next steps.

• DO thank journalists for their attendance and indicate how further updates will be provided.