ECCB Media Training for ECCU Police Officers

DOs Preparation • DO prepare thoroughly before any press conference. Know your key messages and anticipate likely questions. • DO coordinate with ECCB Communications Department to ensure consistent messaging. • DO rehearse your statement and potential responses to difficult questions. • DO familiarize yourself with recent relevant incidents or trends that journalists might reference. • DO have written notes or bullet points available in short form during Qs and As. • DO arrive early to check the venue, microphone, and seating arrangements. Appearance and Demeanor • DO maintain professional posture and body language throughout the press conference. • DO speak clearly, calmly, and at a measured pace regardless of the situation's intensity. • DO make appropriate eye contact with journalists when answering their questions. • DO project confidence and authority while remaining approachable. • DO remain composed even when faced with aggressive or provocative questioning.

Press Conference Guidelines for ECCB Police Officers