CRD Welcome Package

Corporate Relations Department

APPENDIX VI

ECCB’S MEDIA RELATIONS POLICY

1.

INTRODUCTION

1.1

PURPOSE

The overall purpose of this policy is to provide the Bank’s personnel with a document that sets

out the parameters for verbal and written communications with the media.

Informing and educating the citizens and residents of the eight ECCU member countries about

the services and programmes offered by the Bank as well as related financial and economic

issues are essential cornerstones of the Bank’s mission. Given the geographic spread of the

islands, the Bank relies heavily on the region’s media in accomplishing this task. It is therefore

important for the Bank to develop strong partnership arrangements with the region’s media

houses, each of which targets specific areas of the market, and collectively facilitate

communication to a widespread audience.

2.

COLLABORATING WITH THE MEDIA

The Director of the Corporate Relations Department, CRD, is the Bank’s official media contact

person and the CRD is responsible for co-ordinating the Bank’s media relations. That

Department is responsible for disseminating information to the media, setting up interviews, and

arranging media coverage and media briefings.

2.1

Directing Media Queries

To ensure that the Bank’s communications are properly coordinated, all media queries

received at the Bank should be directed, as soon as possible, to the Director, Corporate

Relations Department. The CRD will document and channel queries to the relevant

authorised spokesperson(s).

91