Nicholas Brathwaite - Technology, Innovation and Entrepreneu


- Over estimate the size of the market - Over estimate the percentage of the market they can capture - Under estimate how much and how long it will take to develop their business - Insu f ciently leveraging data & insights - Not comprehending intellectual capital needs

- Do not invest enough time studying the competitive landscape - Underestimate the competitive response - Do not invest enough in sales and marketing - Failure to plan and forecast resource requirements - Not managing fnances appropriately

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