Nicholas Brathwaite - Technology, Innovation and Entrepreneu

AREAS OF INNOVATION

01 PRODUCT DIFFERENTIATION

02 BUSINESS MODEL

03 SALES & MARKETING STRATEGY

1. PERFORMANCE

5. PROCESS

9. CUSTOMER ENGAGEMENT

• Distinguishing features & functionality

• Superior and e f cient ways of working

• Distinctive interactions & experiences

2. SIZE

6. STRUCTURE

10. BRAND

• Dimensions and variants

• Alignment of talent and assets

• Representation of the business

3. QUALITY

7. NETWORK

11. CHANNEL

• Meet needs, improve satisfaction

• Partnerships to create value

• How o f erings are delivered

4. PORTFOLIO

8. PROFIT MODEL

12. SERVICE

• Complementary products & services

• How money is made

• Support & Enhancements