ECCB Media Training for ECCU Police Officers

Media: Roles and Functions

Socialization Media plays a key role in shaping cultural norms, values, and behaviours. Media plays a role in socializing individuals, especially when it comes to forming opinions, attitudes, and behaviors. It helps people understand societal norms, values, and behaviors, often serving as a model of how to act or think. Media unites people by offering shared experiences, such as watching a major sporting event, following the same news story, or engaging with viral content on social media platforms.