ECCB Media Training for ECCU Police Officers

DON'Ts Demeanor and Approach

• DON'T show frustration, anger, or impatience, even if provoked.

• DON'T interrupt journalists while they're asking questions.

• DON'T get defensive or take aggressive questions personally.

• DON'T argue with journalists during the press conference.

• DON'T make jokes or casual remarks about serious security matters.

Press Conference Guidelines for ECCB Police Officers (Cont’d)

• DON'T fidget, check your phone, or display distracting behavior.

• DON'T roll your eyes, sigh heavily, or show other signs of disrespect. Process Errors

• DON'T arrive late or unprepared for the press conference.

• DON'T allow the press conference to continue indefinitely – set and enforce time limits.

• DON'T play favourites with certain media outlets or journalists.

• DON'T continue answering questions after the official end of the press conference. • DON'T engage in "off the record" conversations before, during, or immediately after. • DON'T rush through important information or speak too quickly when nervous.

• DON'T leave without a clear conclusion or indication of next steps.