ECCB Media Training for ECCU Police Officers

A comprehensive plan functions as your roadmap during high-stress situations when clear thinking is difficult. Your chain of command for communications must be crystal clear – who can authorize what statements and at what levels. Designate and train specific spokespersons – typically not all officers should speak to media, but rather those with specific training. Internal communication is equally important – staff should hear news from leadership, not from social media. Your plan should include multiple communication channels – what happens if email is down or cell networks are overloaded?

Creating Your Crisis Communication Plan