ECCB Media Training for ECCU Police Officers

• The single most important factor in effective crisis communication is preparation before any incident occurs. • Being proactive means developing protocols, messages, and relationships now, not during an emergency. • Building relationships with local media in calm times pay dividends during crises – they'll be more likely to report fairly. • Regular training like today's session is part of this preparation. Studies show that organizations that train for crisis communications and management respond up to 60% more effectively when real incidents occur.

Preparation is Key