ECCB Media Training for ECCU Police Officers

• Let's first define what constitutes a 'crisis' in our banking environment – essentially any situation that threatens operations, reputation, or stakeholders. • As first responders, you're often the initial point of contact during incidents. What you say and how you say it matters immensely. • Information flows in multiple directions during a crisis – up to leadership, across departments, and to the public. • Poor communication can escalate a manageable incident into a full-blown reputation crisis, while effective communication can maintain public confidence even during serious events.

Understanding Crisis Communications