ECCB Media Training for ECCU Police Officers

Elements of Effective Story Brevity Get to the point quickly; know what to leave out Accuracy Do not assume; get the facts Attribution Identify the sources of information/give credit Attribute what you do not observe or know to be a fact...opinions or views Attribute statements to the person who makes them Use “said”

Balance Get all the sides; a moral commitment

Human Interest Answer the audience’s question: Why should I care?