ECCB Media Training for ECCU Police Officers

BRAND PERSONALITY

ADVERTISING PERSONAS

The term brand personality refers to a set of human characteristics that are attributed to a brand name. An effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.

Your brand's persona is an all encompassing term that includes any and all identifiers, types of messaging, and overall objectives you have in mind. Your brand's personality may include quirks, personality traits, and the tone of messaging you choose to use to best appeal to prospective users and/or customers.