ECCB Media Training for ECCU Police Officers

Understand the Media Conclusion

Media is interactive and allows the users and audiences to communicate and exchange feedback with the media and each other.

Media is dynamic and constantly changing with the

Media is diverse and offers a variety of choices and options for the users and audiences.

advancement of technology and society.

Media is influential and affects the opinions, attitudes, behaviors, and values of the users and audiences.

Media is powerful and can shape the public agenda, set

Media is ubiquitous and pervasive and

the norms and standards, and

can reach and impact people anywhere and anytime.

create the reality and perception of the world.