CRD Welcome Package

Corporate Relations Department

Procedures Manual

EXTERNAL RELATIONS: COMMUNITY OUTREACH

Overall Objective: To execute the Bank’s community outreach programmes in a manner that maximises the relationships and opportunities with corporate clients and the wider public.

KEY PERFORMANCE MEASUREMENT INDICATORS

1. Development of an External Relations Policy 2. Management and promotion of the Bank’s community outreach programmes in a manner that gives public exposure to the Bank and positively influences the way in which it is perceived by its corporate clients and the wider public. Such programmes include:  Sir Arthur Lewis Memorial Lecture  ECCB Creative Youth Competition  Bank of the Year Awards  OECS/ECCB Under-23 Netball Tournament  ECCU Primary Schools Mentorship Programme 3. Execution of the Bank’s community outreach programme in accordance with the agreed standards. MEASUREMENT INSTRUMENTS An impact assessment of the Bank’s community outreach programme. The assessment will analyse: (a) the level of media exposure given to the events throughout the ECCU and, (b) the level of participation.

11