CRD Welcome Package

Corporate Relations Department

Procedures Manual

INTERNAL COMMUNICATION

Overall Objective: To improve communication and staff relations within the Bank.

KEY PERFORMANCE MEASUREMENT INDICATORS

1. Clear guidelines for the responsibility of dissemination of information on specific matters. 2. Dissemination of relevant strategic information to staff within the stipulated timeframes. 3. An effective, user-friendly quarterly magazine that enhances the staff awareness of the Bank’s vision, mission and departmental functions and supporting activities.

MEASUREMENT INSTRUMENTS

 An annual survey administered to staff to assess the effectiveness of the communication tools used to inform and educate staff about the Bank’s vision, mission and supporting activities.

EXTERNAL RELATIONS: CORPORATE IMAGE AND PROTOCOL

Overall Objective: To actively promote the desired values and behaviours which define the Bank’s corporate identity.

KEY PERFORMANCE MEASUREMENT INDICATORS

1. Clear guidelines for documentation standards for the Bank. 2. Adherence to established protocol guidelines. 3. Corporate symbols which support the corporate image of the Bank. 4. Promotion of the Bank’s corporate values and associated behaviours during the financial year

MEASUREMENT INSTRUMENTS

 Feedback from internal and external clients to determine the department’s effectiveness in this area.

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