CRD Welcome Package

Corporate Relations Department

Procedures Manual

EXTERNAL RELATIONS: INFORMATION DISSEMINATION/MEDIA RELATIONS

Overall Objective: To inform our stakeholders and publics about important economic and financial issues that affect their everyday lives and the future of their countries, in a timely manner.

KEY PERFORMANCE MEASUREMENT INDICATORS

1. Adherence to the Bank’s media policy throughout the information dissemination process. 2. Adherence to the documented process which outlines the steps that should be followed to ensure that the purpose of all corporate information is determined, key audiences are identified, key messages are agreed, and the effectiveness of each document is reviewed and evaluated. 3. News Releases written in accordance with the stipulated standards. 4. News Releases dispatched within 24 hours of the event. 5. Organisation of media briefings to meet the specific needs of the Bank 6. An effective internet presence that ensures that the Bank’s website is user friendly, current and informative.  An assessment of the quantum and nature of changes and adjustments requested by the review team throughout the different review and approval stages.  Annual survey to assess the impact and effectiveness of the Bank’s communication tools.  A checklist identifying the expected and actual completion dates for each task to indicate inefficiencies in the execution process. MEASUREMENT INSTRUMENTS

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