CRD Welcome Package

Corporate Relations Department

Procedures Manual

PUBLIC EDUCATION

Overall Objective: To provide the ECCU publics with a basic understanding of selected economic and financial matters to enable them to make informed choices that will contribute to an improved standard of living.

KEY PERFORMANCE MEASUREMENT INDICATORS

1. Established target groups through identification and segmentation of the various publics. 2. A Public Education programme that enhances the public’s understanding and awareness of the Bank’s role in the following areas:  Issuance and management of the EC Currency  Regulation of the availability of money and credit  Regulation of the banking sector  Development and Promotion of a sound financial sector 3. A Public Education programme that advances the basic understanding of the concept of a single financial space and an integrated regulatory framework at all levels of the society. Such programmes include:  Financial Information Month (October) – planned and executed in collaboration with ECCU Financial Information Month Partners  Social Media Platforms (ECCB Connects) – YouTube videos and Facebook page  Savings and Investment and Entrepreneurship Courses 4. A Public Education programme, executed in collaboration with other financial partners, that enhances the public’s awareness and understanding of savings and investment issues.  Annual survey administered to specific public groupings to assess the effectiveness of the programmes.  An assessment of the quantum and nature of changes and adjustments requested by the review team throughout the different review and approval stages.  A checklist identifying the expected and completion dates for each task to indicate inefficiencies in the execution process. MEASUREMENT INSTRUMENTS

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